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Source: AGCO Corporation |

AGCO leads new project to determine sustainable business models for smallholders and farm service centres

African Green Revolution Forum (AGRF) 2017

We will be trialling a model to establish the levels of income a smallholder farmer needs to achieve to pay for mechanisation services like crop establishment

LUSAKA, Zambia, September 12, 2017/APO/ --

“The transformation of on-farm mechanisation can make a major contribution to improving rural livelihoods by boosting productivity and growth in rural incomes and making farming an appealing and worthwhile career choice for young people,” said Nuradin Osman, Vice President and General Manager, Africa for AGCO Corporation (, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment and infrastructure.

Mr Osman was speaking at the 2017 African Green Revolution Forum (AGRF) ( attended by more than 700 delegates and held this year in Abidjan, Ivory Coast (4-8 September). 

Under the theme ‘Growing Inclusive Economies and Jobs through Agriculture’ the AGRF 2017 sought to create a new agenda for action by pushing the boundaries of possibility in the fields and markets of African agriculture. AGCO has been a partner and sponsor of AGRF since 2014 and is co-chair for the Thematic Working Group on Mechanisation, drawing in particular on its widespread practical experience of Africa agriculture and knowledge developed at its pioneering AGCO Future Farm in Zambia.

“Through our investment in initiatives like our Future Farms, AGCO is committed to advancing and transforming African agriculture,” explained Mr Osman. “The implementation of modern farming techniques and the more efficient use of resources empowers communities to develop a sustainable food production system and increase farm productivity – thus improving local economies, helping to create jobs and inspiring the next generation to move into agriculture.”

Key to the sustainable commercialisation and modernisation of African agriculture are sustainable business models. Speaking at the AGRF Thematic Working Group Meeting on Mechanisation, Mark Moore, AGCO Agricultural Advisory Manager, outlined a new 18-month collaborative project the Company is leading for AGRA (Alliance for a Green Revolution for Africa). The project is set to examine the agricultural mechanisation of Sub-Saharan African smallholders and the development of local farm service centres known as agro-dealers. The project kicked off in July 2017 and will assess the affordability of mechanisation systems along with farming practices, such as conservation agriculture for smallholders, and develop and evaluate the agro-dealer approach for supporting and training smallholders. Co-partners in the project include Harper Adams University in the UK, FutureSeeds Zambia and the University of Zambia.

Major work on the initiative will take place at the AGCO Future Farm in Lusaka. This 150ha farm, which also includes a mechanisation training centre and poultry learning centre, is a hub for developing leading-edge agriculture for Africa. It demonstrates the value of mechanisation, technology and sustainable farm practices systems through real-life experience.

“We will be trialing a model to establish the levels of income a smallholder farmer needs to achieve to pay for mechanisation services like crop establishment,” Mr Moore explained. “We will also trial a similar model to understand the income a local agro-dealer needs to generate in order to supply and support local smallholder farmers in their area with services like tillage and planting contract work and the supply of farm inputs. By defining an initial business case for mechanisation and other products and services that small-scale farmers need to be successful, the aim is to ensure that they and the local agro-dealer supporting them both have sustainable businesses.”

The African Green Revolution Forum was established in 2010 and has emerged as Africa’s leading ‘platform of agricultural platforms. It brings together a range of critical stakeholders including African Heads of State and Governments, ministers, farmers, private agribusiness firms, financial institutions and NGOs to discuss and develop concrete plans for achieving the green revolution in Africa. The Forum aims to be an accountability platform to allow participants to measure progress made to date and to challenge one another to redouble efforts in the coming year.

Distributed by APO Group on behalf of AGCO Corporation.

Media Contact:
Shlobi Maluleke
Manager, Marketing and Communications Africa
Tel: +27 11 230 8606    
Cell: +27 82 040 7543

About AGCO:         
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural solutions and supports more productive farming through its full line of equipment and related services. AGCO products are sold through five core brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra®, supported by Fuse® precision technologies and farm optimization services, and are distributed globally through a combination of approximately 3,000 independent dealers and distributors in more than 140 countries. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2016, AGCO had net sales of $7.4 billion. For more information, visit For company news, information and events, please follow us on Twitter: @AGCOCorp. For financial news on Twitter, please follow the hashtag #AGCOIR.